{
 "meta": {
  "period": "B：浙江 2026-08-20~09-30；广东 2026-09-01~10-16",
  "source": "/Users/liuxinyuan/Desktop/hermas输入-工作台数据库/月度销售额数据/销售订单_20260101-20261103.xlsx",
  "filters": "标准销售订单 + 已审核 + 非赠品 + 剔除宝锐/宝泰/横琴；含税价税合计",
  "baseline": "促销前 4-9 月月度销售额（完整 4-9 月，含促销日；保守口径）",
  "new_group": "促销前（浙江 4/1-8/19、广东 4/1-8/31）无同客户同课题组订单",
  "generated": "2026-11-03"
 },
 "summary": {
  "total": 110887.5,
  "orders": 72,
  "customers": 34,
  "groups": 64,
  "new_groups": 44,
  "new_group_orders": 48,
  "new_group_amount": 78720.0,
  "old_group_amount": 32167.5,
  "dealer_amount": 6650.7,
  "dealer_orders": 9,
  "dealer_customers": 6,
  "dealer_for_group_amount": 4271.7,
  "dealer_for_group_orders": 5,
  "dealer_self_amount": 2379.0,
  "dealer_self_orders": 4,
  "baseline_total": 241484.2,
  "baseline_orders": 202,
  "baseline_monthly": 40247.37,
  "promo_monthly_equivalent": 76062.42,
  "growth_vs_baseline_monthly": 0.8899,
  "avg_order": 1540.1,
  "avg_group": 1732.62,
  "reach_groups": 35,
  "gift_low": 3400,
  "gift_high": 6800,
  "reach_customers": 23,
  "customer_gift_low": 3800,
  "customer_gift_high": 7600
 },
 "appendix_chen": {
  "amount": 1942.76,
  "orders": 4,
  "customers": 2,
  "groups": 4
 },
 "appendix_pre_baseline": {
  "total": 147199.7,
  "zhejiang": 68328.7,
  "guangdong": 78871.0,
  "monthly_equivalent": 30002.92,
  "growth": 1.5352
 },
 "orders": [
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   "date": "2026-08-20",
   "month": "2026-08",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "温州医科大学",
   "dealer": false,
   "group": "王方岩课题组",
   "group_key": "温州医科大学||王方岩课题组",
   "amount": 2250.0,
   "lines": 2,
   "new_group": true
  },
  {
   "order": "ZHBR260821004",
   "date": "2026-08-21",
   "month": "2026-08",
   "region": "浙江",
   "sales": "吴云",
   "customer": "宁波东方理工大学",
   "dealer": false,
   "group": "奚传武课题组",
   "group_key": "宁波东方理工大学||奚传武课题组",
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   "lines": 5,
   "new_group": true
  },
  {
   "order": "ZHBR260824006",
   "date": "2026-08-24",
   "month": "2026-08",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "浙江理工大学",
   "dealer": false,
   "group": "孙聪课题组",
   "group_key": "浙江理工大学||孙聪课题组",
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   "lines": 2,
   "new_group": false
  },
  {
   "order": "ZHBR260825030",
   "date": "2026-08-25",
   "month": "2026-08",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "温州医科大学",
   "dealer": false,
   "group": "郑来宝课题组",
   "group_key": "温州医科大学||郑来宝课题组",
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   "lines": 1,
   "new_group": true
  },
  {
   "order": "ZHBR260827033",
   "date": "2026-08-27",
   "month": "2026-08",
   "region": "浙江",
   "sales": "叶信福",
   "customer": "杭州奕文生物科技有限公司",
   "dealer": true,
   "group": "牛红霞课题组",
   "group_key": "杭州奕文生物科技有限公司||牛红霞课题组",
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   "lines": 2,
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  {
   "order": "ZHBR260827053",
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   "month": "2026-08",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "浙江大学",
   "dealer": false,
   "group": "华跃进课题组",
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  {
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   "sales": "袁殿果",
   "customer": "杭州智科芯生物科技有限公司",
   "dealer": true,
   "group": "经销商",
   "group_key": "杭州智科芯生物科技有限公司||经销商",
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  {
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   "month": "2026-08",
   "region": "浙江",
   "sales": "叶信福",
   "customer": "浙江农林大学",
   "dealer": false,
   "group": "郑志富课题组",
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   "lines": 1,
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  {
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   "month": "2026-08",
   "region": "浙江",
   "sales": "侯海瑜",
   "customer": "杭州师范大学",
   "dealer": false,
   "group": "秦诚课题组",
   "group_key": "杭州师范大学||秦诚课题组",
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  {
   "order": "ZHBR260828010",
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   "month": "2026-08",
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   "sales": "吴云",
   "customer": "华中农业大学",
   "dealer": false,
   "group": "棉花遗传改良团队（导师：杨细燕）",
   "group_key": "华中农业大学||棉花遗传改良团队（导师：杨细燕）",
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  },
  {
   "order": "ZHBR260828006",
   "date": "2026-08-28",
   "month": "2026-08",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "国科大杭州高等研究院",
   "dealer": false,
   "group": "唐功利课题组",
   "group_key": "国科大杭州高等研究院||唐功利课题组",
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   "lines": 1,
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  },
  {
   "order": "ZHBR260831041",
   "date": "2026-08-31",
   "month": "2026-08",
   "region": "浙江",
   "sales": "吴云",
   "customer": "浙江大学",
   "dealer": false,
   "group": "周继勇课题组",
   "group_key": "浙江大学||周继勇课题组",
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   "lines": 1,
   "new_group": false
  },
  {
   "order": "ZHBR260901008",
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   "month": "2026-09",
   "region": "广东",
   "sales": "王诗香",
   "customer": "华南农业大学",
   "dealer": false,
   "group": "蔡占东课题组",
   "group_key": "华南农业大学||蔡占东课题组",
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  },
  {
   "order": "ZHBR260901020",
   "date": "2026-09-01",
   "month": "2026-09",
   "region": "浙江",
   "sales": "叶信福",
   "customer": "杭州奕文生物科技有限公司",
   "dealer": true,
   "group": "潘小平课题组",
   "group_key": "杭州奕文生物科技有限公司||潘小平课题组",
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   "new_group": true
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  {
   "order": "ZHBR260901022",
   "date": "2026-09-01",
   "month": "2026-09",
   "region": "广东",
   "sales": "黄建华",
   "customer": "广东药科大学",
   "dealer": false,
   "group": "蒋析文课题组",
   "group_key": "广东药科大学||蒋析文课题组",
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  {
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   "date": "2026-09-02",
   "month": "2026-09",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "国科大杭州高等研究院",
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   "group": "黄云鹏课题组",
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  },
  {
   "order": "ZHBR260902048",
   "date": "2026-09-02",
   "month": "2026-09",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "苏州大学附属第一医院",
   "dealer": false,
   "group": "侯建全课题组",
   "group_key": "苏州大学附属第一医院||侯建全课题组",
   "amount": 400.0,
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  {
   "order": "ZHBR260902061",
   "date": "2026-09-02",
   "month": "2026-09",
   "region": "浙江",
   "sales": "叶信福",
   "customer": "浙江大学",
   "dealer": false,
   "group": "汪俏梅课题组",
   "group_key": "浙江大学||汪俏梅课题组",
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  {
   "order": "ZHBR260903016",
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   "month": "2026-09",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "国科大杭州高等研究院",
   "dealer": false,
   "group": "黄云鹏课题组",
   "group_key": "国科大杭州高等研究院||黄云鹏课题组",
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   "lines": 1,
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  },
  {
   "order": "ZHBR260904018",
   "date": "2026-09-04",
   "month": "2026-09",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "浙江理工大学",
   "dealer": false,
   "group": "孙聪课题组",
   "group_key": "浙江理工大学||孙聪课题组",
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  },
  {
   "order": "ZHBR260907009",
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   "month": "2026-09",
   "region": "广东",
   "sales": "刘斌",
   "customer": "暨南大学",
   "dealer": false,
   "group": "李箔课题组",
   "group_key": "暨南大学||李箔课题组",
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  {
   "order": "ZHBR260907021",
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   "month": "2026-09",
   "region": "浙江",
   "sales": "侯海瑜",
   "customer": "杭州泽衡生物科技有限公司",
   "dealer": true,
   "group": "刘小香课题组",
   "group_key": "杭州泽衡生物科技有限公司||刘小香课题组",
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  {
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   "month": "2026-09",
   "region": "浙江",
   "sales": "叶信福",
   "customer": "浙江大学",
   "dealer": false,
   "group": "周杰课题组",
   "group_key": "浙江大学||周杰课题组",
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  {
   "order": "ZHBR260908048",
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   "month": "2026-09",
   "region": "浙江",
   "sales": "叶信福",
   "customer": "浙江大学",
   "dealer": false,
   "group": "刘尊勇课题组",
   "group_key": "浙江大学||刘尊勇课题组",
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  {
   "order": "ZHBR260908051",
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   "month": "2026-09",
   "region": "浙江",
   "sales": "叶信福",
   "customer": "浙江农林大学",
   "dealer": false,
   "group": "杨梦华课题组",
   "group_key": "浙江农林大学||杨梦华课题组",
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  },
  {
   "order": "ZHBR260909035",
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   "month": "2026-09",
   "region": "浙江",
   "sales": "侯海瑜",
   "customer": "杭州师范大学",
   "dealer": false,
   "group": "卫秋慧课题组",
   "group_key": "杭州师范大学||卫秋慧课题组",
   "amount": 340.0,
   "lines": 1,
   "new_group": true
  },
  {
   "order": "ZHBR260910050",
   "date": "2026-09-10",
   "month": "2026-09",
   "region": "广东",
   "sales": "王诗香",
   "customer": "华南农业大学",
   "dealer": false,
   "group": "张玲华课题组",
   "group_key": "华南农业大学||张玲华课题组",
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   "lines": 1,
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  },
  {
   "order": "ZHBR260910013",
   "date": "2026-09-10",
   "month": "2026-09",
   "region": "浙江",
   "sales": "叶信福",
   "customer": "杭州奕文生物科技有限公司",
   "dealer": true,
   "group": "李畅课题组",
   "group_key": "杭州奕文生物科技有限公司||李畅课题组",
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  },
  {
   "order": "ZHBR260910008",
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   "month": "2026-09",
   "region": "广东",
   "sales": "王诗香",
   "customer": "北京师范大学",
   "dealer": false,
   "group": "秦志伟课题组",
   "group_key": "北京师范大学||秦志伟课题组",
   "amount": 1360.0,
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  },
  {
   "order": "ZHBR260910004",
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   "month": "2026-09",
   "region": "浙江",
   "sales": "侯海瑜",
   "customer": "浙江大学",
   "dealer": false,
   "group": "陆华松课题组",
   "group_key": "浙江大学||陆华松课题组",
   "amount": 248.0,
   "lines": 1,
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  },
  {
   "order": "ZHBR260914007",
   "date": "2026-09-14",
   "month": "2026-09",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "苏州大学",
   "dealer": false,
   "group": "侯建全课题组",
   "group_key": "苏州大学||侯建全课题组",
   "amount": 400.0,
   "lines": 1,
   "new_group": true
  },
  {
   "order": "ZHBR260914027",
   "date": "2026-09-14",
   "month": "2026-09",
   "region": "广东",
   "sales": "王诗香",
   "customer": "华南农业大学",
   "dealer": false,
   "group": "李守军课题组",
   "group_key": "华南农业大学||李守军课题组",
   "amount": 1300.0,
   "lines": 1,
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  },
  {
   "order": "ZHBR260914044",
   "date": "2026-09-14",
   "month": "2026-09",
   "region": "广东",
   "sales": "王诗香",
   "customer": "中山大学",
   "dealer": false,
   "group": "易梅生课题组",
   "group_key": "中山大学||易梅生课题组",
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   "lines": 1,
   "new_group": false
  },
  {
   "order": "ZHBR260914053",
   "date": "2026-09-14",
   "month": "2026-09",
   "region": "广东",
   "sales": "刘斌",
   "customer": "华南师范大学",
   "dealer": false,
   "group": "陈文利课题组",
   "group_key": "华南师范大学||陈文利课题组",
   "amount": 531.0,
   "lines": 2,
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  },
  {
   "order": "ZHBR260915050",
   "date": "2026-09-15",
   "month": "2026-09",
   "region": "广东",
   "sales": "黄建华",
   "customer": "中山大学附属口腔医院",
   "dealer": false,
   "group": "黄宝鑫课题组",
   "group_key": "中山大学附属口腔医院||黄宝鑫课题组",
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  },
  {
   "order": "ZHBR260915048",
   "date": "2026-09-15",
   "month": "2026-09",
   "region": "浙江",
   "sales": "袁殿果",
   "customer": "浙江理工大学",
   "dealer": false,
   "group": "杨东风课题组",
   "group_key": "浙江理工大学||杨东风课题组",
   "amount": 380.0,
   "lines": 1,
   "new_group": false
  },
  {
   "order": "ZHBR260915040",
   "date": "2026-09-15",
   "month": "2026-09",
   "region": "浙江",
   "sales": "侯海瑜",
   "customer": "杭州师范大学",
   "dealer": false,
   "group": "胡添源课题组",
   "group_key": "杭州师范大学||胡添源课题组",
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  },
  {
   "order": "ZHBR260915019",
   "date": "2026-09-15",
   "month": "2026-09",
   "region": "广东",
   "sales": "韩远怀",
   "customer": "广东医科大学附属第二医院",
   "dealer": false,
   "group": "GDMUSAH周友课题组",
   "group_key": "广东医科大学附属第二医院||GDMUSAH周友课题组",
   "amount": 3160.0,
   "lines": 1,
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  },
  {
   "order": "ZHBR260915033",
   "date": "2026-09-15",
   "month": "2026-09",
   "region": "广东",
   "sales": "韩远怀",
   "customer": "广州中医药大学",
   "dealer": false,
   "group": "王魁课题组",
   "group_key": "广州中医药大学||王魁课题组",
   "amount": 366.0,
   "lines": 1,
   "new_group": true
  },
  {
   "order": "ZHBR260915003",
   "date": "2026-09-15",
   "month": "2026-09",
   "region": "广东",
   "sales": "韩远怀",
   "customer": "广州瑞扬生物科技有限公司",
   "dealer": true,
   "group": "广州瑞扬生物科技有限公司",
   "group_key": "广州瑞扬生物科技有限公司||广州瑞扬生物科技有限公司",
   "amount": 480.0,
   "lines": 1,
   "new_group": false
  },
  {
   "order": "ZHBR260915034",
   "date": "2026-09-15",
   "month": "2026-09",
   "region": "浙江",
   "sales": "叶信福",
   "customer": "浙江大学",
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